Justin Roethlingshoefer Spotlight

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Meet Justin Roethlingshoefer

CaniBrands is excited to introduce one of our longtime CaniBrands ambassadors, Justin Roethlingshoefer as a coach on CaniBrands’ Athletic Advisory Council. Justin has over 12 years of experience in the Sports Performance, Sport Science, Health, Nutrition and Fitness field. He is a former head strength coach who has served in the NHL, NCAA, and the AHL. Additionally, Justin is a best-selling author of three books on mindset, body development, and fitness. 

Justin was born and raised in Edmonton, Alberta, Canada. Ever since he was a child, he loved sports, especially hockey. His hockey career was full of ups and downs, with plenty of travelling between Canada and the United States. He later moved to the United States to pursue higher education and prepare for life after hockey. Justin earned a bachelor’s degree in Movement Science from Westfield State University, later pursuing his master’s degree in Exercise Physiology from Louisville. 

Justin’s passion for helping others led him to become the founder of Own It, which he started with his fiancé. Own It is a global training and coaching company that helps organizations, entrepreneurs, and individuals maximize their performance potential. Justin and his fiancé now work with over 500 CEOs and executives with 100 companies at the Fortune level. Combining data applications to the best athletes and biggest companies globally, he is known as “the data guy.” Currently, he runs a private body preparation camp called “The Hockey Summit” for pro hockey players in Florida to prepare them for the upcoming NHL season. 

Justin’s Take on CBD

Opioids are quite common for athletes, given the intensity of the sports, but this can be very damaging for one’s health. For instance, opioids have a high potential for addiction and overdose among hockey players. Justin recognizes these challenges as an athlete and as a coach himself. In a recent interview, he recommended all-natural products like CBD over opioids as they are safe and non-addictive to use. With his commitment to health and wellness among athletes and sports professionals, Justin is a proud CaniBrands Ambassador.

Regarding CaniBrands, Justin Says, “Having quality and reliable products is key in this new space where it is very much still the Wild West. CaniBrands does a great job in ensuring they are 3rd party tested and have nothing but the best when it comes to producing products dealing with pain management and recovery.” 

Justin’s 30 Day Fitness Journal

Justin describes how his coaching practice Own It is about creating substantial change and building habits for the long-term. He emphasizes how training needs to be holistic. Beyond simply fitness and nutrition, training should also be about hydration, sleep, and recovery. Since everyone is different, there is no “one size fits all” approach. 

Justin’s 30 Day Fitness Journal shows how consistency and lifestyle can make a difference in results. In this series, Justin purposely gained 15 pounds to test the effectiveness of the Own It system over one month. 

He also explains how the three keys to maintaining habits come from the heart, allowing for quick wins and being accountable. Fitness is not about genetics; instead, it is about consistency and routines. If you would like to follow Justin’s progress over this challenge, you may visit https://canibrands.com/blogs/all/the-importance-of-habits-a-30-day-fitness-journal-week-1.

Connect with Justin

Justin is also part of the Coaches Council, along with an elite panel of coaches such as Brian Nunez, John Romaniello, Purdeep Sangha, and more. Together, they provide listeners with insights into business, wealth and fitness, and relationships. It is now available on streaming platforms such as Spotify and Apple Music. You can also find him on Instagram @justinroeth, where he posts tips on how to get fit and other great content you don’t want to miss!

If you have any questions or need help finding the right CBD product for you, please email support@canibrands.com. CaniBrands is happy to help you in your health and wellness journey.

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