Tommy Powers featured with CaniBrands products

Ambassador Spotlight

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Meet Tommy Powers

Image of Tommy Powers holding Cani-Fresh CBD oil.

CaniBrands is excited to introduce our ambassador, Tommy Powers, who will be joining the CaniBrands Athletic Advisory Council. Tommy will be providing insights and advice on aspects of health and wellness – sleep, fitness, and recovery and how CaniBrands products can help you achieve your goals. He has previously been an International Head Performance Coach, Nutritional Advisor, and Strength & Conditioning Specialist. Tommy is also the owner and founder of Empowers Performance, a sports performance company that works with professional athletes worldwide. 

Tommy was born and raised in Florida, United States and grew fond of hockey and fitness from a young age. He attended the University of Massachusetts, Lowell, where he received a degree in Exercise Physiology and Nutrition. Afterwards, Tommy earned a master’s degree in Kinesiology from A.T Still University – a recognized University for leading healthcare sciences. 

Tommy possesses various certifications, most notably the Certified Strength and Conditioning Specialist (CSCS) certificate from the NSCA, as well as the Corrective Exercise Specialist and Performance Enhancement Specialist certificate from the NASM. His career began when he started training elite athletes at the Duckett Performance Centre in Calgary, Alberta. Tommy provided specialized training for NHL, AHL, NCAA, and Major Junior hockey players in this role. He was also an advisor to Olympic, professional, and elite amateurfigure skating, swim, golf, tennis, and ski athletes.

After three years in Calgary, Tommy then pursued several roles in the NHL, both in Arizona and Florida. He held the positions of Strength & Conditioning Coordinator and Head Strength & Conditioning Coach, respectively. Tommy spent five seasons with the Florida Panthers, later moving back to Arizona with his wife to work for the Arizona Coyotes.

What’s Tommy Doing Now?

At the end of 2020, Tommy decided to focus solely on his company, Empowers Performance. His goal is to help athletes improve their physical and mental performance, allowing them to reach their full potential. 

Athletes training under Empowers Performance receive the expertise Tommy possesses from having trained world-class athletes, with the latest findings in physical training, nutrition and supplementation. Clients receive a scientifically based, individualized program that is customized to their needs. Tommy designs and leads the program with support from carefully selected professional coaches, doctors, and other expert personnel. The programs offer musculoskeletal functional assessments, individualized training programs, nutritional plans and supplementation protocols.

Tommy’s Role at CaniBrands

While working at the NHL, Tommy recognized a need from a performance and recovery standpoint. He spent two years researching and testing ingredients and consulted with a world-renowned naturopath, Dr. Jeoff Drobot, founder of the American Center of Biological Medicine in Scottsdale, Arizona. His supplements were formulated, and thus PowerUp and PowerDown evolved. To learn more about the company and these supplements, check out his website: https://empowersperformance.com/

Tommy’s goal for every athlete is improving performance through strength and power while identifying and addressing areas of weakness. He believes that the human body is designed to move dynamically, and he works with each athlete to maximize efficiency. Building a better athlete means creating a more efficient, natural dynamic movement for sport and life. 

Tommy Powers is committed to CaniBrands’ mission, and we are thrilled to have him join the team as an Ambassador. In this role, Tommy will be using his knowledge, experience, and training to improve athletes’ performance and help them excel in their respective fields. Joining the Athletic Advisory Council at CaniBrands will enable him to support athletes’ physical demands in sport and advise on all aspects of health and wellness. 

If you have any questions or need help finding the right CBD product for you, please email support@canibrands.com. CaniBrands is happy to help you in your health and wellness journey.

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